Automation of order processing: from receiving the request to delivering the goods. | Sailet

One of the key success factors in e-commerce is fast and efficient order processing. In this article, we will look at how to automate the order processing process: from receiving the request to delivering the goods.

Defining the Order Processing Process

The order processing process is a sequence of steps that must be performed in order for the customer to receive their product. It begins with the receipt of the order and ends with the delivery of the goods.

Benefits of Automating Order Processing

As you know, order processing is a very labor-intensive task that requires a lot of effort and patience. However, by using specialized software, you can optimize this process. And this is not the only advantage that automation of order processing provides:

  • Accelerating order processing: First and foremost, this optimization can significantly reduce the time spent on order processing, as the system automatically handles all necessary steps, from order receipt to delivery. This can increase processing speed and reduce the time required to fulfill an order.
  • Reducing errors: It can also reduce the likelihood of errors related to incorrect order recording or skipping processing steps. Automated systems guarantee accuracy and consistency in each stage of order processing.
  • Improving customer experience: It can provide faster and more accurate order processing and provide customers with information about their order status. This can help meet customer requests and increase customer satisfaction levels.
  • Increasing efficiency: One of the key factors is increasing the effectiveness of business processes related to order processing, allowing company employees to focus on other business-related tasks such as brand development or improving product and service quality.
  • Improving analytics: Order processing can provide a vast amount of information related to the order processing process, such as the number of orders, products, and services processed each day or week. This information can be used to improve business processes related to order processing.
  • Reducing costs: Another advantage of automation is reducing the cost of manual order processing, including paper materials, processing time, and the number of employees involved in the process. It can help reduce delivery and inventory management costs, as the system can automatically track and send orders for increases or decreases according to demand.
  • Improving inventory management: An optimized system can automatically track inventory levels and notify when goods or services need to be ordered. This can help reduce the risk of shortages and improve inventory management overall.
  • Improving forecasting accuracy: Integration of automated systems can also help automatically track sales volumes and identify consumer behavior trends, aiding in production planning, inventory management, and overall strategic business planning.

Overall, automating order processing can lead to increased business process efficiency, improved customer service quality, reduced costs, and increased overall company productivity. It can help improve a company’s competitiveness and contribute to its growth and development.

How to automate the order processing process?

We have discussed the benefits of optimization and how effective it is. But how do we integrate them into business processes?

Various practical tools can be used to optimize these processes, such as:

  • CRM system integration: The most popular CRM systems are amoCRM, RetailCRM, and Zoho CRM. They allow for the automation of the process of receiving orders, processing orders, managing the customer base, and marketing campaigns.
  • Delivery services: Popular delivery services include DHL, CDEK, Qwintry, and others. They allow for the organization of product delivery.
  • Online payment services: To automate the process of online payment services such as Stripe, PayPal, PayBox, and others can be used.
  • Integration with social networks: To automate the process of receiving orders and processing orders through social networks, appropriate tools such as Instagram Shopping, Facebook Shop, and others can be used.
  • Cloud services such as Google Docs, Dropbox, OneDrive, and others allow for storing and exchanging documents and data in real-time, which simplifies the process of employee work and reduces the time required to process orders.
  • Chatbots can also be integrated into the process of receiving orders and processing orders, as well as providing customers with information about products and services. Popular platforms for creating chatbots include Telegram, WhatsApp, Viber, Facebook Messenger, and others. Chatbot creation services such as Chatfuel, ManyChat, Botsify, and others can be used to create chatbots.
  • Automated accounting and warehouse management systems: Specialized programs such as 1C: Trading Management, Cetera CMS, RetailMan, and others can be used to optimize the process of inventory accounting and management.

In general, automation of the process of receiving orders, processing orders, and delivering products can be achieved through various relevant tools and services. They significantly speed up employee work, reduce the time required to complete tasks, and improve customer service quality.

Disadvantages of Process Automation

Although optimizing the process of receiving orders, processing orders, and delivering products has many advantages, there are also some drawbacks to consider:

  1. Security risks. Automated systems can be vulnerable to hacking, which can lead to the leakage of confidential data, such as payment information or personal customer data. Therefore, it is important to ensure a sufficient level of security and data protection.
  1. Errors in software system operation. Like any technology, these systems can contain errors and malfunctions, which can lead to problems with processing orders or delivering goods.
  1. Employee training requirements. Also, integrating processes requires company employees to master new skills and knowledge. Some employees may require additional training to work with new systems.
  1. Insufficient personalization. Automation can create a problem of insufficient customer service personalization. For example, an automatic response to an inquiry may not take into account the specific requirements of the customer.
  1. Usage restrictions. Some systems may have usage restrictions, such as a limit on the number of orders that can be processed within a certain period of time.

Overall, the process of automating the receipt of orders, processing orders, and delivering products has many advantages, but is also accompanied by certain risks and limitations. Therefore, before implementing automated systems, it is necessary to carefully evaluate their effectiveness and potential risks.


In conclusion, automating the order processing process is a necessity in the modern world of e-commerce. It allows for a reduction in order processing time, a decrease in the number of errors, and an improvement in the quality of customer service. Choose the appropriate tools for your business and start automating your order processing process today. By using the software mentioned in this article, you can optimize your business process and improve its efficiency.

This article presented some practical tools that can be used for automation. However, before making a decision to automate, it is important to carefully assess the potential benefits and risks.

If you have any questions or would like to receive advice on automating the process of receiving orders, processing orders, and delivering goods, you can turn to our web-site

Our specialists are ready to provide you with the necessary support and assistance in automating your business.

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