What is AI and why does business need it? | Sailet

Artificial intelligence is turning the conventional understanding of what can be achieved with technology upside down. This breakthrough has transformed the face of traditional industries and opened up new prospects for entrepreneurs.

In this article, we will explore what AI is and how it is beneficial for business?

What is Artificial Intelligence?

Artificial Intelligence (AI) is a field of computer science that deals with the creation of systems and programs to perform tasks that typically require human intelligence.

These systems can analyze data and extract information, enabling machines to learn from experience, adapt to new information, and perform tasks that require intellectual capabilities.

AI is divided into 3 types:

  1. Narrow AI (Weak AI):

Specializes in solving specific tasks. It has a limited scope of expertise and lacks self-awareness or general intelligence. Examples include voice assistants like Siri and Google Assistant, recommendation systems, automatic classification algorithms, and more.

  1. General AI (Strong AI):

This type has the ability to understand, learn, and perform tasks in various fields, similar to human intelligence. It can solve diverse problems and adapt to new information. However, achieving this level of AI has not been realized yet.

  1. Superintelligence (Higher-order AI):

It is a hypothetical level that surpasses human intelligence in all aspects. It has the ability not only to understand and solve tasks but also self-awareness, creative thinking, and self-improvement.

Why does business need AI?

The integration of AI into business brings numerous advantages: improving the quality of decision-making, thereby enhancing the efficiency of many aspects. Here are a few key reasons why AI is beneficial for business:

  • Process Automation:

Helps optimize routine and labor-intensive tasks, reducing the likelihood of errors and increasing productivity. This allows employees to focus on more creative and strategic tasks.

  • Data Analysis:

The ability to process and analyze vast amounts of information, identifying important trends and patterns that help companies make more informed and predictable decisions.

  • Enhanced Personalization:

The ability to create individualized interactions with customers, providing precisely the products, services, or recommendations that match their preferences and needs.

  • Forecasting and Planning:

Providing accurate forecasts and analyzing future events based on data helps businesses optimize production, logistics, and financial processes.

  • Improving Customer Service:

Providing more prompt and quality support to customers, for example, through chatbots capable of answering questions and solving problems in real-time.


Let’s take the company «ABC,» which has its own store. By using AI to analyze data on purchases, customers, and trends, the business can provide personalized recommendations to customers, enhancing their shopping experience. It can also optimize inventory management by automatically forecasting which products will be in demand in the future, avoiding shortages or excess stock.

In this way, we see that integrating AI into business processes streamlines the company’s operations.

Types of Artificial Intelligence

Machine Learning (ML)

Machine learning is a subset of AI that focuses on developing algorithms and models, enabling computers to learn from data and experience to perform tasks without explicit programming. The main idea behind machine learning is that systems can automatically improve their performance as they accumulate experience.

For a machine to make decisions, three things are needed:

  • Algorithm:

A specific set of instructions for the computer that dictates what to do and how to use data. An example could be software we write to organize different types of products: «T-Shirts,» «Shoes,» «Pants.»

  • Dataset:

Examples on which the machine learns. These can be images, videos, text, etc. In the case of clothing, we would need a variety of photos of different types of products. The more examples, the better, as it increases the machine’s experience, much like how humans learn from experience.

  • Features:

What the machine pays attention to when making decisions. If we are teaching the machine with a teacher, we identify features ourselves, such as the type of clothing and its category. If unsupervised learning is happening, we provide all the information to the machine, and it autonomously looks for patterns. We can assist or adjust its conclusions as needed.

Deep Learning

Deep learning is a subset of machine learning based on neural networks. It is applied in image processing, speech recognition, and even in the development of autonomous vehicles. For example, a car manufacturing plant working on autonomous vehicles that can adapt to road conditions and the behavior of other traffic participants.

It is commonly used in:

  • Computer Vision:

Recognizing objects, image segmentation, face detection, etc.

  • Text Processing and Language:

Through automatic translation, sentiment analysis, and text generation.

  • Recommendation Systems:

Providing personalized recommendations in online stores and streaming platforms.

Natural Language Processing (NLP)

NLP is an area of artificial intelligence that allows computers to analyze and understand human language. In business, it is used for automating customer interactions, analyzing feedback, and even generating content. For example, chatbots that can communicate with customers in natural languages, addressing their queries and improving service quality.

How to develop AI?

Developing artificial intelligence is an exciting and promising path that can be explored in two ways: independently or by outsourcing. It’s important to understand that this process can be lengthy and complex. Data preparation, algorithm selection, parameter tuning – each stage requires time and careful consideration.

However, you can choose to have our team develop an AI model for you, bringing you some key advantages:

  • Expertise and Experience

We know which methods and technologies are best suited for specific tasks and can guarantee quality and efficiency.

  • Efficiency and Time Savings

By outsourcing development to us, you free yourself from the need to delve into the details and spend precious time on each stage of the process.

  • Individual Approach

We understand that each project is unique, and we’ll attentively listen to your requirements, adapting the development to your needs, creating a model that perfectly aligns with your goals.

  • Guaranteed Results

Our experience allows us to avoid common mistakes, ensuring the successful completion of the project.


Artificial intelligence is a tool that changes the approach to management and decision-making in business. Understanding its role in modern business becomes a key competitive advantage for entrepreneurs ready to keep up with the times.