Modern Trends in Business Process Automation and Their Application for the Company | Sailet

With the emergence of new technologies and possibilities, companies are finding it increasingly difficult to do without their implementation in their work processes. Business automation has become a necessity because it allows for increased speed and efficiency, leading to a clear advantage over market competitors.

In this article, we will explore five trends in business process automation and discuss their application for the company.

Automated handling of customer data

One of the main trends in automation is the collection of customer data. Proper management of this data flow can significantly improve business performance. Structuring data collection and analysis enables companies to attract and retain customers, address their needs, monitor data quality, and increase profitability.

As business grows, the volume of data that needs to be processed and preserved increases as well. To assist with this, tools such as:

  • CRM systems
  • CDP systems
  • DMP systems

These platforms differ in terms of the data they can gather, the sources they utilize, and how they bring value to the business environment.

For example, a Data Management Platform (DMP) helps companies configure advertising strategies and reach specific audience segments. Services offering advanced analytics and reporting tools, such as Adobe Audience Manager and Oracle BlueKai, can be suitable for this purpose.

Customer Data Platforms (CDPs) create continuously updated customer profiles that constantly accumulate new information. They typically store the customer’s entire digital history, including content interactions, application and website sessions, and information about offline events and stores. The primary goal of CDPs is to provide a unique user profile for better understanding, personalized service experiences, and improved interactions. Notable services in this area include Rontar, RetailCRM, and MindBox.

On the other hand, Customer Relationship Management (CRM) systems are used to manage potential and current customers, as well as plan future communications with them. While they gather less information than other systems, CRM systems store only data related to direct company interactions with customers. In a CRM system, you can keep details of various interactions, such as support inquiries, information on previous purchases, recordings of phone conversations with a manager or voice bot, and chatbot conversations. Some examples of tools that automate these processes are Microsoft Dynamics 365, Salesforce, and Zoho CRM.

By learning how to effectively collect and store the data you acquire, you can transform your business into a successful, customer-centric, and evolving product.

No-code services

Another major trend is the emergence of no-code services that allow for the creation of applications and the automation of business processes without the need for programming. These platforms offer a set of ready-made tools and interfaces that enable users to build applications by simply dragging and dropping elements and configuring logic. Let’s explore the cases in which no-code services are used:

  1. Website development

There are website builders that provide ready-made templates, allowing you to create various web pages, from small landing pages to full-fledged online stores. Some popular options include Tilda, Wix, WordPress, and Squarespace.

  1. E-commerce builders

Platforms that offer the ability to choose suitable designs, customize content, and provide management tools. Examples of such platforms are Shopify and Advantshop.

  1. App development

You can also create interfaces, configure functionality, and publish applications on Google Play and the App Store. Services like Adalo, Bubble, and OutSystems can assist with this task.

Digital Twins

Digital twins are also becoming popular in the field of business process automation. A digital twin is a virtual model of an object, process, or system. It is created based on data collected from various sources and can be used for modeling and optimizing business processes. This allows companies to predict outcomes, conduct scenario analysis, and make informed decisions for business growth.

Here are a few commonly used tools for creating digital twins:

  • Mindbox: 

This platform enables the creation and management of digital twins of customers. It serves as a tool for collecting, storing, and analyzing customer data, allowing for the creation of personalized marketing campaigns and individual offers.

  • RetailCRM: 

It is a customer relationship management system that also includes digital twin features. It enables the collection and storage of information about customers, their purchases, preferences, and interactions with the company, in order to provide a personalized customer experience.

  • Loyverse: 

It is a loyalty management platform that includes the creation of digital twins of customers.

These tools make it easy to gather and analyze customer data, enabling the provision of personalized solutions and enhancing the level of service.

Implementation of Document Management System

The integration of a document management system (DMS) has also become a part of the daily operations for many companies. Traditional manual document handling can be not only labor-intensive but also prone to errors. A DMS allows companies to automate processes related to document creation, editing, approval, and storage. It facilitates easier access to documents, improves control over workflow processes, and enhances information security.

DMS can be customized through individual development or implemented using ready-made solutions. Let’s consider each option separately:

  • Individual development:

This option enables customization of the document management system according to specific business needs, fully adapting the system to the workflow processes, thus ensuring efficiency and convenience of use. If you are interested in this option, you can learn more about our custom DMS development service link.

  • Ready-made solutions:

These are various template-based services that offer a wide range of functionality and are ready for immediate use without the need for starting from scratch. Examples of such systems include 1:C, Microsoft SharePoint, and Alfesco. They are often provided as services or software packages that can be integrated with existing systems or used as standalone products.

The choice between individual development and ready-made solutions depends on the organization’s needs and capabilities. Individual development guarantees flexibility and alignment with business processes, while ready-made solutions offer quick readiness and support from the provider.

Optimized BI Analytics

Data analytics is becoming increasingly in demand as it allows companies to analyze large volumes of data and extract meaningful insights for decision-making. Optimized BI systems provide real-time monitoring of key metrics, data analysis, and report generation. This helps companies make informed decisions, identify new opportunities, and improve business efficiency.

Here are some examples of services:


Allows users to create interactive reports, charts, and dashboards for analyzing information from different sources. It offers flexible features such as pivot tables, data filtering, and dynamic visualizations.


Enables easy creation of dashboards, charts, and reports. It also provides a set of tools for working with data, including collapsing, filtering, linking, and creating calculations. It allows real-time interaction with data.

Power BI:

Capable of visualizing and analyzing data from various sources, creating dynamic reports and interactive dashboards. It offers a wide range of features, including Extract, Transform, Load (ETL) capabilities, powerful data modeling functions, and integration with other Microsoft applications.

Integration of Artificial Intelligence

Perhaps the most popular trend today, AI offers promising opportunities for leveraging algorithms and analytical models to process and analyze large volumes of data. Systems related to neural networks can automatically recognize images, texts, and sounds, learn from experience, and make predictions. AI also enables companies to automate routine tasks, make automated decisions, optimize processes, and improve customer service quality.


These trends provide companies with opportunities to enhance their efficiency, optimize business processes, and gain a competitive advantage. This significantly reduces costs, increases productivity, improves service quality, and enables informed decision-making.

To remain competitive, it is advisable to consider implementing these solutions in your processes to stay ahead.

If you are looking to automate your business processes, our team is always ready to assist you. For more detailed information, please visit our website at