How can a Kazakhstani supermarket recoup its investment in an app within 3 months by understanding each customer's habits and increasing purchase frequency

mobile development

Opening a store and providing a quality assortment is not enough. It’s essential to focus on customer service and, most importantly, collect data. Because one purchase doesn’t mean much with today's markups in supermarkets. You need to bring the customer back by constantly offering what they want to buy. Mobile apps are becoming a key tool for supermarkets in Kazakhstan. They help not only improve customer service but also quickly recoup investments.

At Sailet, we deeply understand our clients who strive for quick returns and budget turnover. For over 7 years, we've been developing software solutions for businesses, optimizing processes, and creating customer services.

We've studied dozens of client scenarios and developed a step-by-step guide to recouping investments in an app. Kazakhs have long mastered the skill of ordering goods online, so app development significantly reduces the distance between business and customer.

Data collection and analysis

You could complicate the task by implementing classical analytics, but today we're focusing on the simplest steps. Use your app to gather information about customer behavior:

Which products they buy;
How often they make purchases;
Which promotions they respond to.

Table 1: Example of Data on Shopping Habits

Personalized offers

Many marketers recommend offering discounts on popular items. However, we suggest looking at this process more deeply. Consider that if a customer regularly buys certain product categories without a discount on a daily basis, they will continue doing so. Offer them discounts on groups of products they buy less frequently or in smaller amounts.

Based on the collected data, provide personalized offers:

Discounts on their favorite products.
Special deals on days when the customer usually doesn't shop.

This will increase loyalty and encourage frequent visits. Bring customers back and segment them based on specific categories of interest.

Loyalty program implementation

Integrate a rewards system into your app. Choose convenient formats so that every customer can generate more profit for the supermarket:

Program Mechanics:

Accumulating Points: For every amount spent, the customer earns points that can be exchanged for discounts or gifts.
Loyalty Levels: Introduce different levels (bronze, silver, gold) and offer additional privileges at each level.
Exclusive Offers: Provide special promotions exclusively for loyalty program members.

To help you better understand how to implement a loyalty program, we’ve prepared a step-by-step guide for you. Follow the link, review our file, and start implementing these steps.

Effective use of push notifications

Just One Click Away from Your Customer. If you send push notifications to your customers correctly and timely, you can achieve amazing results!

Types of Notifications:

Transactional: Order confirmations, delivery status updates.
Personalized Offers: Information about discounts on products that interest the customer.
Informational: New arrivals, changes in store operations.

It’s important to do this unobtrusively so as not to annoy users. Avoid sending too many messages daily, as customers may stop responding to them.

Simplifying the payment process

Add payment options:

Online payments through the app
QR code scanning for quick checkout in-store
Saving payment details for easy repeat purchases

Effectiveness Analysis

Regularly monitor metrics such as the number of app installations, user activity (login frequency, completed purchases), sales growth, and average check size.

Table 2: Effectiveness indicators might look like this

A supermarket app is the main investment. Products, location, or high-quality service mean nothing without customers. Considering developing an app for your store? Fill out the form and get a free consultation from Sailet experts.

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