Improved Quality of Customer Service Now, customers can get responses to their queries much faster. For instance, automated systems can send notifications about order status or offer personalized recommendations based on past purchases. This contributes to higher customer satisfaction and increases the likelihood of repeat purchases.
Various services can be utilized to achieve this goal, such as:
- Zendesk – A customer service platform that offers various tools, including a feedback system, live chat, ticket management, and a knowledge base. It allows for efficient handling of customer requests and ensures prompt, high-quality support.
- MailChimp – An email automation service that can be used to send order status updates, discount information, and special offers. It facilitates ongoing communication with customers and enhances their engagement.
- LiveChat – An online chatting platform that enables store operators to communicate directly with customers in real-time. Providing instant feedback, assistance in selecting products, and overall improving the purchasing experience.
- Yotpo – A reviews and ratings management platform that gathers and displays customer feedback about products and services. It acts as a tool for collecting and moderating reviews, as well as utilizing positive feedback for marketing purposes.
Optimization of Warehouse Inventory Helps reduce risks associated with insufficient or excessive stock levels. Automated systems track inventory levels and provide information on the most demanded products and those that need to be reordered. This helps lower storage costs and ensures that needed items are available when required.
Examples of such programs include:
- Integration with Order Management System (OMS): Enables automatic updating of available stock information and efficient order processing. Improves accuracy and speed of order fulfillment, reducing the risk of errors.
- WMS (Warehouse Management System): Specialized warehouse management systems that automate and optimize warehouse operations.
- RFID (Radio Frequency Identification): Technology that allows for contactless identification and tracking of goods in the warehouse. Ensures precise and automatic inventory tracking, simplifies the inventory process, and optimizes inventory management.
- IMS (Inventory Management System): Software designed to optimize stock levels, prevent shortages or surpluses, and automatically place new orders. Examples include Fishbowl, inFlow Inventory, and TradeGecko.
Reduced Order Processing Time Much less time is spent on order processing, resulting in faster delivery and higher customer satisfaction. To learn more about order automation, check out our article dedicated
to this topic.
Data Analysis for Strategic Decisions Detailed analytical information helps analyze sales, customer behavior, and determine effective business development strategies. Metrics such as Yandex.Metrica and Google Analytics can assist you in this regard.
Once you implement these tools, you'll quickly notice a significant improvement in your workload. We've discussed the challenges of manually optimizing a store and the benefits of automating these processes. But here's the next question: How do you begin automating your store?